Insights

Long-form essays
for serious operators.

Frameworks, post-mortems, and contrarian takes on what's actually working — and what's being sold as working.

Why most AI pilots die in production

The reason your pilot got praised in the board deck and never made it to month four — and the operating model that fixes it.

12 April 2026 · Big Brain Advisory

If your paid program optimizes for these, it's optimizing for the wrong thing. The replacement metrics, and what they reveal.

4 March 2026

The agency model wasn't a strategic choice — it was a constraint of the era. The constraints have lifted. The model hasn't.

21 January 2026